The entrepreneur’s toolbox: are you a “games maker”?


games makerOnce again the world is swept up in Olympics fever. All eyes are on London as we are in the midst of the Summer Games. As an avid sports fan, I find myself following competition results throughout the day and have found this edition of the Olympics one of the best, if not THE best ever. Amazingly fast, skilled and dedicated athletes competing in such beautiful and impressive venues has truly been something to watch.

Yes, London, you are doing yourself proud. Even the British weather has taken note and cooperated (at least most of the time — ha!). Behind the scenes of the spectacle we fans are enjoying either in person or on our TVs, laptops and phones is an equally amazing skilled and dedicated team — London’s “Games Makers”.

The Games Makers are the scores of volunteers assisting fans from the airports to the Olympic Park to each venue. The head of London’s Olympic organizing committee, Sir Sebastian Coe, explained that they were given that title because they will “make” the Games happen. Along with making the Games happen, I can imagine there will be many occasions when they will “make” a fan’s day — from assisting someone on arrival at Heathrow, offering directions to a wayward family or providing special accomodations to an older or disabled fan at a venue. Then again, it’s reported that they “make” everyone’s day by greeting each person with a smile or a laugh with true British style and warmth. They may be Britain’s best goodwill ambassadors ever.

Are you and your staff warm, friendly, welcoming and helpful “Games Makers” for your company? What can you and your staff do to “make” someone’s day today? Just as the welcome begins at Heathrow, the welcome to your company begins when someone walks in the door or picks up the phone. From front desk to loading dock, there should be amazing skill and dedication to providing the very best for each and every customer.

When the Olympics are over and in the record books, there are many fans who will most remember their encounter with a friendly, knowledgeable Games Maker who saved the day — and their Olympic experience. In your company, when the sale is made and the product is delivered, may your customer most remember the friendly, knowledgeable service that came along with it.

Always remember that “Games Makers” can be game changers.

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  1. Andriod
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